Why do you need a marketing strategy?
To ensure that your company is:
talking to the right people by refining your target market
positioned in the market for success by doing competitor and industry research to find new opportunities and your best fit, all in an effort to maximize market share $$
effectively communicating why clients/customers should use you by clearly establishing and communicating your differentiator/unique selling point, and using an appropriate and fitting brand voice that resonates with the target market
using your marketing & advertising to help achieve the long-term and short-term company goals
That’s cool but what are the benefits?
builds your brand identity & value
strengthens your presence in the market
ensures you get the best value out of your marketing & advertising spend
acts as a guiding document/plan you can refer to for marketing efforts (eg. website updates, new ad campaigns, etc.)
saves time and money with web designers, ad agencies, and/or other contractors
creates consistent, clear messaging across all channels
