What Stand Out
is All About

  • We pride ourselves in being experts in business planning and marketing strategy and partnering with experts in other areas. We don’t think anyone wins by being everything to everyone so we collaborate, stay in our lane, and maximize the expertise in the room in doing so.

  • Everything we do is approachable, that includes in personality, cost, and creating achievable goals and tasks that aren’t daunting. Overwhelm and intimidation are all too common in business planning, consulting and marketing. It doesn’t have to be that way. Working on your business is supposed to be fun and feel good and we’re here to help make that happen.

  • Stand Out! It’s the name of our business and we’re passionate about it. We aren’t afraid to be different, say something that isn’t what is expect or wanted, or to do what’s uncomfortable. It’s not easy but it’s how the magic happens.

  • We’re open with all of our clients, partners, the community, and everyone we approach (while adhering to confidentiality, of course) to ensure that everyone feels good about the relationship. Nobody should feel unsure or deceived. Our transparency relates to all interactions, both business and otherwise.

  • If we all work together, we’ll all grow! In our ideal world, small businesses would all choose a narrow area of expertise that they are best at and passionate about and would work with other businesses in the local area to provide products/services in other areas. This would grow the local economy, let us all stick to doing what we love and would ensure that everyone was getting the most qualified person for the job. Sounds like a win-win-win right?!

  • We deliver tangible results, products, and tools that directly support growth. And, yes, sometimes boring reports but we swear they serve a purpose! We spend less time in “brainstorming” and “imagining” (because you entrepreneurs have this part handled) and more time getting $#@! done.

Meet the Owner

Tara Charlton - Your resident nerd & marketing strategy expert.

Hello entrepreneur! I was tempted to regurgitate my LinkedIn bio here but instead, I’ll just straight-shoot …

I’m a career student and mega-nerd who loves doing all of the things that you probably dread: research, formal reports and documents, taking fun ideas and turning them into a step-by-step plan, creating the strategy that fits together like a well-written thesis, collecting and analyzing data … you name it.

I might be a know-it-all but I have the education and track record to back it up. My education in Business Admin & Marketing is diverse, much like my experience with many types of businesses in different industries. Before launching Stand Out, I worked in business consulting, marketing, advertising, business admin and other related (and some completely unrelated) roles. Sometimes, I’ve been told I spout too much jargon because I get too excited about the nerdy details that nobody cares about. But at the end of the day, I’m laid back and all about relationships, so I guess I’m the geek with social skills? That’s how I like to see it anyway.

I’ve never been one to fade into the background and I’m passionate about helping businesses Stand Out. Whether you’re just launching or well-established, there are so many opportunities for growth and success through finding what makes your business unique and letting everyone know it. You keep being the visionary and let me do the boring stuff that ensures you get going, get noticed and get growing!

 

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boring as a consulting feed sounds.